{"id":2310,"date":"2024-02-26T17:01:00","date_gmt":"2024-02-26T16:01:00","guid":{"rendered":"https:\/\/www.balsamicotradizionale.it\/traditional-balsamic-vinegar-of-modena-p-d-o-protection-and-promotion-news-from-the-consorzio\/"},"modified":"2024-11-06T15:50:34","modified_gmt":"2024-11-06T14:50:34","slug":"traditional-balsamic-vinegar-of-modena-p-d-o-protection-and-promotion-news-from-the-consorzio","status":"publish","type":"post","link":"https:\/\/www.balsamicotradizionale.it\/en\/traditional-balsamic-vinegar-of-modena-p-d-o-protection-and-promotion-news-from-the-consorzio\/","title":{"rendered":"Traditional Balsamic Vinegar of Modena P.D.O., protection and promotion news from the Consorzio"},"content":{"rendered":"\n
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The development strategies defined by the Consorzio Tutela at the partners\u2019 meeting include a new communication plan, important partnerships in Italy and abroad and an increase in the promotion budget thanks also to participation in tenders for public funding.<\/em><\/p>\n

Promotion, research, protection and services for producers. These were the main issues discussed at the Consorzio Tutela Aceto Balsamico Tradizionale di Modena D.O.P. partners\u2019 meeting held this morning at the head offices of the Consorzio. The meeting unanimously approved the 2023 financial statement and also signed off the new action plan for 2024, the ultimate goal as ever being the absolute quality and exclusiveness of Traditional Balsamic Vinegar of Modena P.D.O.. Of central importance this year was the topic of promotion and the initiatives carried out to support the Modena P.D.O., which in the second semester returned to the spotlight at national and international events, also at Italian embassies in Europe.<\/p>\n

Also presented was the new 2024 communication plan<\/strong> for Traditional Balsamic Vinegar P.D.O. which, because of its uniqueness, rarity and value, can cost up to around \u20ac3000 a litre. For this reason, it will be promoted and communicated like any other Italian masterpiece in places of culinary but also artistic and cultural interest. An important partnership with Fondazione Arena di Verona, the biggest open-air opera house in the world, was also officially announced during a video link with marketing and communication manager Andrea Compagnucci. Lots of initiatives met with the consensus of the partners following their presentation by marketing and communication consultant Elisabetta Serraiotto, appointed by the P.D.O. Consorzio di Tutela in late summer 2023 to begin the important process of repositioning the product and the brand in synergy with the Consorzio dell\u2019Aceto Balsamico di Modena I.G.P. (Balsamic Vinegar of Modena P.G.I. Protection Consortium). The goal of the synergy is to create a virtuous global network that promotes and safeguards these typical Modenese products while protecting their value.<\/p>\n <\/div>\n\n<\/section>\n

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The results of the most recent operating period were very pleasing as Chairman<\/strong> of Consorzio Tutela Aceto Balsamico Tradizionale di Modena D.O.P., Enrico Corsini<\/strong>, outlined in his speech: \u201cIn recent years Consorzio Tutela has grown and made the supply chain stronger thanks also to the synergy created with the Region and MASAF and the contributions received from public tenders. The last year saw a new record set in terms of the bottling of ABTM (Aceto Balsamico Tradizionale di Modena), in the 100 ml \u201cGiugiaro\u201d size used by all producers, which rose by 43%. A result achieved thanks to the quality of certified ABTM producers and the promotion and protection activities carried out by the Consorzio.\u201d<\/p>\n <\/div>\n\n<\/section>\n

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\u201cIn 2023,\u201d explained director Michele Montanari<\/strong>, \u201cthe Region of Emilia-Romagna recognised the Traditional Balsamic Vinegar of Modena food district, which will create additional opportunities for the development of the supply chain and local marketing. Just as importantly, it is developing an international online and social media communication strategy which the Consorzio will look to leverage to improve its reputation in terms of exclusiveness and excellence.\u201d \u201cIn the development of its programme of activities for 2024,\u201d he added, \u201cthe Consorzio has also made scientific research for the improved definition of the product\u2019s organoleptic characteristics one of its key goals.\u201d<\/p>\n

As well as its activities to protect and promote the P.D.O., the Consorzio provides services, to both partners and non-partners, such as certified bottling, for which it has set new rates, again with the aim of improving transparency in the management and equality of producers.<\/p>\n

The meeting was opened by the Mayor of Modena Gian Carlo Muzzarelli<\/strong> \u201cIn Chairman Corsini\u2019s address,\u201d remarked the Mayor, \u201cwe heard about the many activities that have been carried out to promote the area and the product, and this is very important for giving an identity to our province. Food and wine is extremely important to us and we have to keep promoting it and raising its visibility across the world, a process that began back at the 2015 Expo and which has seen the number of visitors to our city increase by 20% compared to before the pandemic.\u201d \u201cWe have to continue our work to promote our province,\u201d concluded the Mayor, \u201cas evidenced by the Michael Mann film dedicated to Enzo Ferrari which showcased the city of Modena in all its artistic and culinary beauty.\u201d<\/p>\n

Also present was Giuseppe Molinari, Chairman of the Chamber of Commerce of Modena<\/strong>, who emphasised his full support for the objectives outlined by Chairman Corsini and was particularly positive about the Consorzio\u2019s ability to form networks, as it has done with Piacere Modena, a unique organisation in Italy. \u201cAt the Chamber of Commerce we also try to develop networks so local projects and development initiatives can generate an impact on the ground. We encourage you to keep networking because only in this way will we be able to develop the entire agri-food supply chain,\u201d he concluded.<\/p>\n <\/div>\n\n<\/section>","protected":false},"excerpt":{"rendered":"

The development strategies defined by the Consorzio Tutela at the partners\u2019 meeting include a new communication plan, important partnerships in Italy and abroad and an increase in the promotion budget.<\/p>\n","protected":false},"author":1,"featured_media":1144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-2310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"\nTraditional Modena Balsamic Vinegar 2024 news and promotion<\/title>\n<meta name=\"description\" content=\"The Consortium for Traditional Modena Balsamic Vinegar P.D.O. introduces new strategies for promotion and quality preservation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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