Fast cars and slow food: a journey into the flavours, culture and traditions of a magnificent land

Exploring the Modena area means immersing yourself in a land rich in culture, history and tradition, a place renowned for its incredible array of superior quality products. Just like Traditional Balsamic Vinegar of Modena P.D.O., epitome of artisan dedication and expertise, the Modena area stands out for its incredible ability to combine passion and quality in every aspect of life.
From the great names of the opera to the cars of Motor Valley, from the time-honoured architecture to the hospitality of the local people, every corner of Modena has a remarkable story to tell. Here are some of the treasures you can discover when visiting this incredible land.
Opera and the Pavarotti Museum
Modena is also world-famous for being the birthplace of one of the greatest tenors of all time, Luciano Pavarotti. The Pavarotti museum, located in his home in the verdant Modena countryside, pays tribute to the Maestro and his career. Visiting the museum means entering his world, where you can learn all about his successes, his passion for music and his love for his land. An experience that perfectly combines Modena’s great musical tradition with the culture of the local area.

Land of fast cars
Modena is the beating heart of Italy’s “Motor Valley”, home to some of the most prestigious car manufacturers in the world, such as Ferrari, Maserati and Pagani. Visiting the museums and factories of these icons of the automotive world means immersing yourself in a world of innovation, design and performance. The excellence and craftsmanship with which sports cars are synonymous can also be found in Traditional Balsamic Vinegar of Modena P.D.O., a unique product which, like a supercar, is symbolic of perfection and passion.

The ancient Cathedral
Modena Cathedral, UNESCO World Heritage Site, is a masterpiece of Romanesque architecture. The building, on which work began in 1099, is a fine example of master craftsmanship and dedication. Strolling along its naves and gazing at the sculptures of the belltower, the Ghirlandina, is like stepping back in time to admire the sacred art. The Cathedral embodies the strength and depth of Modena’s cultural roots, values we also find in Traditional Balsamic Vinegar of Modena P.D.O., fruit of a time-honoured tradition and an ageing process that requires patience and care.

“Modenisity”
The real essence of Modena lies in its people. The cordiality and hospitality of the Modenese is an integral part of the local culture. Visitors to Modena will be welcomed with open arms, discovering the generosity of its people and participating in social occasions that often revolve around food. This spirit of sharing and hospitality is also reflected in the vinegar lofts where balsamic vinegar producers open their doors to visitors, sharing with them the secrets of an ancient and precious art.
