Aceto Balsamico Tradizionale di Modena-in onda su ITV Regno Unito

Traditional Modena Balsamic Vinegar P.D.O. stars on ITV (UK) in James Martin’s programme

On Saturday 5 October 2024, Traditional Modena Balsamic Vinegar P.D.O. and Balsamic Vinegar of Modena P.G.I. took centre stage in an important international television showcase: James Martin’s Saturday Morning programme, broadcast on ITV, the UK‘s third national network.

During the episode, chef Francesco Mazzei, flanked by celebrity presenter James Martin, talked about Modena’s Black Gold, showing the British public its versatility and authentic value.

Exceptional tastings and showcooking

Some of the most evocative moments were the preparation of a Florentine steak, enhanced by the unmistakable touch of Balsamic Vinegar of Modena P.G.I. and the pure tasting of the Traditional Modena Balsamic Vinegar P.D.O. Extra Old (aged over 25 years) led by the Italian chef who offered it to his famous colleagues Sat Bains and Lesley Waters in the most refined way: with a ceramic spoon, perfect to appreciate every nuance of flavour.

A journey into the heart of Modena tradition

The event provided an extraordinary opportunity to bring the British public closer to the history, ageing processes and production techniques that make Traditional Modena Balsamic Vinegar P.D.O. a unique and certified product.

Through this media exposure, viewers had the opportunity to learn more about real Balsamic Vinegar, learning to distinguish the authenticity of Protected Designation of Origin (P.D.O.) and Protected Geographical Indication (P.G.I.) from imitation products.

Participation in the programme helped to strengthen the presence of Traditional Modena Balsamic Vinegar P.D.O. on the British market, inviting consumers to discover and seek out the excellence of a unique product, an ambassador of Made in Italy around the world.