An unforgettable event saw Traditional Modena Balsamic Vinegar P.D.O. as the undisputed star at the Arena di Verona. On the evening of 11th August, the Consortium for the Protection of Traditional Modena Balsamic Vinegar P.D.O. welcomed 100 guests, including members, producers, and institutional representatives, to attend Beethoven’s monumental Ninth Symphony, a work symbolic of unity and brotherhood.
The event was not only a cultural occasion of extraordinary prestige but also a significant milestone in the international promotion campaign led by the Consortium. As highlighted by President Enrico Corsini, the collaboration with the Fondazione Arena di Verona stems from a targeted strategy to strengthen the positioning of Traditional Balsamic Vinegar of Modena PDO among Italian excellences:
“Traditional Balsamic Vinegar of Modena represents the art, culture, and craftsmanship typical of our region. Its ancient production technique deserves to be celebrated as a work of Italian art.”
An exceptional moment was also offered by the welcome cocktail, where the famous ‘Oro Nero’ enhanced the gastronomic experience in the exclusive setting of the Star Roof, the Corporate Experience space overlooking Piazza Bra.
During the evening, the symbolic photograph of Traditional Balsamic Vinegar of Modena PDO – signed by maestro photographer Maurizio Galimberti – a tribute to Italian art and tradition accompanied by the payoff ‘Piacere elevato ad Arte’ (Pleasure elevated to Art), was distributed to guests as a special invitation to visit the Modena vinegar cellars, guardians of a unique product.
The initiative was repeated on 28 August, aiming to create a cultural bond between two temples of Italian beauty: the opera of the Arena of Verona and the vinegar cellars of Modena. Two excellences that tell the story, tradition and passion of an extraordinary territory.
